System 03 · Sales & CRM Automation

Every lead captured. None forgotten.

Leads arrive from every channel, get enriched and scored automatically, and land with the right person, already in a follow-up that stops the moment they reply.

Captured1
Enriched0
Scored1
Routed0
Follow-up2
MCMaya ChenNorthwind Studio
New
LOLeo OrtegaBrightline Dental
Enriched 64
Sales team · Day 1 email sent
ABAma BoatengFieldhouse Legal
Enriched 91
Senior partner · Day 1 email sent
JWJonas WeberAtelier Nord
Enriched 47

Sample leads · scores illustrative

Lead scoring

A score your team agrees with.

Scores are only useful if people trust them. We build the model with your sales team (which signals matter, how much) and keep it transparent.

Maya ChenNorthwind Studio · sample82
FitCompany size, industry, location+34
IntentPages viewed, content downloaded, replies+30
TimingDeadline mentioned, budget cycle+18

Above 75 → routed to a senior partner

Follow-up

Persistent, polite, automatic.

Every lead gets a considered sequence. It pauses the moment they reply, book or say no, and it’s written in your voice.

  1. Day 0Personal replyEmail · within minutes
  2. Day 1Relevant exampleEmail
  3. Day 3Check-in from ownerTask for salesperson
  4. Day 7Useful resourceEmail or LinkedIn
  5. Day 14Close the loopEmail · then nurture

Stops instantly on reply, booking or opt-out

CRM hygiene

A CRM you can actually trust.

Before

maya@northwind…

Company
-
Source
Unknown
Owner
Unassigned
Last activity
41 days ago

2 possible duplicates

After

Maya Chen · Northwind Studio

Company
Design services · 24 people
Source
Search → pricing page
Owner
Senior partner
Last activity
Replied today

Deduplicated · enriched · in sequence

Stop losing warm leads.

We’ll look at where your leads come from today and design the capture-to-follow-up system around it.