System 03 · Sales & CRM Automation
Every lead captured. None forgotten.
Leads arrive from every channel, get enriched and scored automatically, and land with the right person, already in a follow-up that stops the moment they reply.
Sample leads · scores illustrative
Lead scoring
A score your team agrees with.
Scores are only useful if people trust them. We build the model with your sales team (which signals matter, how much) and keep it transparent.
Above 75 → routed to a senior partner
Follow-up
Persistent, polite, automatic.
Every lead gets a considered sequence. It pauses the moment they reply, book or say no, and it’s written in your voice.
- Day 0Personal replyEmail · within minutes
- Day 1Relevant exampleEmail
- Day 3Check-in from ownerTask for salesperson
- Day 7Useful resourceEmail or LinkedIn
- Day 14Close the loopEmail · then nurture
Stops instantly on reply, booking or opt-out
CRM hygiene
A CRM you can actually trust.
maya@northwind…
- Company
- -
- Source
- Unknown
- Owner
- Unassigned
- Last activity
- 41 days ago
2 possible duplicates
Maya Chen · Northwind Studio
- Company
- Design services · 24 people
- Source
- Search → pricing page
- Owner
- Senior partner
- Last activity
- Replied today
Deduplicated · enriched · in sequence
Stop losing warm leads.
We’ll look at where your leads come from today and design the capture-to-follow-up system around it.

