System 05 · Marketing Automation
Journeys that respond to what people do.
Not a newsletter on a schedule. A system that notices behaviour, understands where someone is, and sends the next useful thing, or nothing at all.
Triggers
Signals worth listening to.
Each behaviour can start, branch or stop a journey. We choose the few that matter for your business, not every event your tools can track.
- Visited pricing twice
- Downloaded a guide
- Booked, then cancelled
- Opened three emails
- Watched a demo
- Started a form
- Became a customer
- Quiet for 30 days
- Left a review
- Renewal in 60 days
- Asked about a new service
- Referred a friend
Principles
Personal, never creepy.
- 01
Consent first
Journeys respect permissions and preferences, and make leaving easy.
- 02
Relevance over volume
Fewer, better messages, triggered by real interest rather than a calendar.
- 03
Frequency limits
Rules prevent anyone receiving too much, even if they trigger several journeys.
- 04
Clear exits
Journeys end when the job is done: a reply, a booking, a purchase.
Measurement
Measured from first click to customer.
Journeys are connected to your CRM, so you can see which messages create conversations and revenue, not just opens.
- 01Visitors
- 02Subscribers & leads
- 03Conversations
- 04Customers
Make every signal count.
We’ll find the moments in your customer journey where one well-timed message changes the outcome.