System 02 · AI Agents & Assistants

Assistants that understand, and know when to ask.

Agents that read every enquiry, recognise what’s being asked, use only the knowledge and tools you approve, and hand over to a person the moment it matters.

Demonstration with sample data. Decision steps are a readable summary of what the assistant did, not a model’s private reasoning.

Website assistant Live chat
Hi, we’re a 20-person studio. Could you set up onboarding automation for us by March, and what would it cost?
Thanks for reaching out! Onboarding automation is something we build often. Timelines and pricing depend on your current tools, so I’ve asked a specialist to reply today with specifics.
Handed to Sam · summary, draft and CRM record attached

Three kinds of assistant

Different jobs. Same discipline.

01

Front-door assistant

Website chat · email · messaging

Answers questions from your approved knowledge, qualifies enquiries, books calls and logs everything in your CRM.

  • Answer FAQs accurately
  • Qualify and route enquiries
  • Book meetings
  • Collect documents

Hands over sensitive or uncertain conversations with a summary.

02

Team assistant

Inside your workspace

Helps your people find answers in internal documents, draft replies and proposals, and summarise long threads.

  • Search internal knowledge
  • Draft proposals & replies
  • Summarise meetings
  • Prepare briefs

Your team reviews and sends. The assistant drafts.

03

Operations agent

Behind the scenes

Carries out multi-step tasks across tools: reading a request, updating records, preparing documents and reporting back.

  • Process inbound requests
  • Update multiple systems
  • Prepare documents
  • Flag anomalies

Runs within scoped permissions; anything irreversible needs approval.

Guardrails

Designed to be supervised.

An assistant is only useful if you can trust it. These controls are part of every build, not optional extras.

  1. 01

    Approved sources only

    Assistants answer from knowledge you’ve reviewed. If the answer isn’t there, they say so and hand over.

  2. 02

    Scoped permissions

    Each agent can only read and change what its job needs, nothing more.

  3. 03

    Escalation rules

    Pricing, complaints, legal questions or low confidence route straight to a named person.

  4. 04

    Every conversation logged

    Transcripts, actions and hand-offs are recorded so you can review and improve them.

  5. 05

    Readable decision steps

    We surface what the assistant did (which sources, which tools, why it escalated) as plain steps your team can audit.

Meet your first assistant.

Tell us which conversations take the most time. We’ll design an assistant around them, with your team in control.