The after-hours enquiry engine
How a consultancy could answer every enquiry in minutes, even at midnight, without hiring a night shift.
01Business challenge
Enquiries arrive through the website, email and LinkedIn, many outside office hours. Replies take a day, details are re-typed into the CRM, and warm leads cool before anyone calls.
02Initial operating environment
- Website form emailing a shared inbox
- CRM updated manually, often days later
- No consistent follow-up after a first call
- Weekly pipeline report built by hand
03Strategy & solution
Connect every entry point to one intake. An AI assistant classifies and drafts a reply within minutes, the CRM record is enriched and scored automatically, and a partner is notified only when a lead meets agreed criteria.
04The workflow
How the system flows.
- 01Enquiry arrives
- 02AI assistant classifies intent
- 03CRM record created & enriched
- 04Reply drafted for approval
- 05Partner notified
- 06Follow-up sequence starts
05Outcomes
What we would measure
- Time to first response
- Share of enquiries logged without manual entry
- Lead-to-meeting conversion
- Hours of admin returned to the team each week
Verified outcomes will be published here only when a real engagement provides them.
06Learnings
What tends to matter most
- Human approval on first replies builds trust before any full automation.
- Agreeing the scoring criteria with partners matters more than the model.
- A documented intake flow makes onboarding new team members far easier.
Want this for real?
Tell us about your situation. We’ll map what this system would look like inside your business.